Lesson in Public Relations

Here's a free lesson in public relations.  If you screw up:

1.  Say your sorry and look like you really mean it.

2.  Take responsibility. No "booze made me do it" or "I was so in love I jumped on the couches" or "the pressures of being famous destroyed our relationship".  Just say, "you know, I blew it.  I don't have any idea why I (fill in the blank).  I am sorry."  Everyone understands messing up - we all do it all the time.
3.  Then SHUT UP!  Anything else you have to say will only make it worse.  Someone asks you a question about the incident, you smile and nodd, look remorseful but don't, just don't open your mouth.
Mel Gibson could use this advice.

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