Brainstorming has become the code word for creative process. It's a necessary tool for any company to improve it's products, customer relations and literally every aspect of it's business. (Accounting MAY be the exception however I have heard of companies whose accountants brainstorming created more integrity and better processes.)
It's sounds fun doesn't it. Frankly, it usually is an ineffective technique for most companies. BusinessWeek online shares the 8 rules of Brainstorming. These effective tools can help you improve your business and your life.
Many families use brainstorming sessions to resolve relational issues between siblings. This helps them tap into creative solutions that may have escaped them. Check it out!