Target Market? What the heck is that? Katherine Sears joins #BookMarket to explain
Since March, 2010, I've hosted #BookMarket Twitter chat. #BookMarket is Twitter's only chat about Book Marketing. It's grown into one of the best conversations about publishing on the Internet. The chat is from 4-5 ET on Twitter.
Over the next couple months, I'm going to slowly start moving #Bookmarket over to this blog.
Summary:
Today's conversation was both broad and technical as Katherine went into details about how to find your target market and how to engage it. We all learned a few new techniques to help engage our audience.
What I learned:
I thought Katherine's idea of pitching to blogs to write guest posts instead of asking for reviews was a wonderful idea. Katherine is the only person I know who's seen book sales increase after a blog campaign. This is clearly the reason why. I think it opens a lot of options for authors to find a niche and promote themselves via guest posts (vs. reviews). The other idea that stood out for me was having an author create their ideal reader as if they were a character. Her idea was that this would give the author a better idea of a) how to engage their readers and b) where to find them to introduce them to their work.
SCHEDULE FOR BOOKMARKET, 2012
January 12, 2012 - Open Chat - what do we want #BookMarket to look like in the coming year
January 19, 2012 - Lori Culwell joins us to help clean up our Wordpress sites and SEO
January 26, 2012 - Janet Goldstein chats about taking your book to 'the next level'
February 2, 2012 - Victoria Strauss wakes us up to some brutal realities - Writer's Beware (r)
February 9, 2012 - Publishers round up with @FriesenPress, @CandlemarkGleam, @TaylorTrade, @PublishingWorks, @Unbridledbooks, and more!
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