AT MY DESK

It’s about fonts.

At the desk, 9:06 a.m.

I love fonts.

Honestly, I don’t know what it is about fonts that I like so much. I just like them.

And, with digital printing and eBooks, I can put in as many fonts as I like.

I try to make sure that every character has his or her own font that matches, in some way, their personality. Character’s handwriting is a subtle way to inform the audience about the character. We wouldn’t think John Drayson, for example, was much of a doctor if his handwriting was as loose as Alex’s, for example.

I truly spend hours striving to find exactly the right font for each character. I want to make sure the font fits their personality and reflects deeper issues they might have. I have a board at Pinterest where I collect fonts so can get some ideas at a glance. My friends often send me links to fonts via Twitter, email or Facebook because they know I love them so much. I try to select free fonts because they are the most likely to be available for both print, eBooks and the web. I also own a lot of fonts that I’ve collected over the years. It makes upgrading my computers a pain in the rear, but is totally worth it.

Here’s a run down of some of the fonts I’ve used so far:

In the Alex the Fey thriller series:

Alexandra Hargreaves: Let’s face it. Alex might be wicked smart, but she certainly didn’t spent a lot of time in elementary school practicing her penmanship. Her handwriting is nearly identical to her twin Max’s handwriting.

The quick brown fox jumps over the lazy dog.

Dr. John Kelly Drayson, Alex’s husband, is a surgeon, British, and hiding a lot of his background. I’d expect his handwriting to be controlled and a little… fancy.

The quick brown fox jumps over the lazy dog.

Michael Scully, Sr of the Fey Special Forces Team was violent and wild, but he was also the Operations Sergeant for the team.  His handwriting has to show not only his exacting nature, but his rugged style.

The quick brown fox jumps over the lazy dog.

Sergeant Dusty Cummings: Alex’s assistant is a tough one. We know him to be exacting and smart, but he spent a lot of time on active duty in Afghanistan.

The quick brown fox jumps over the lazy dog.

The Queen of Cool, Lorraine “Lo” Downs’s handwriting must be simple, like she is, but reflect her own tough style. You can imagine Lo also wasn’t obsessed with her handwriting in the fourth grade.

The quick brown fox jumps over the lazy dog.

 How do I embed the fonts on the web?

People ask me this all the time. Here are two easy ways to embed fonts into webpages.

1. Make sure you only use standard fonts. These are the relatively boring fonts you get when you get your copy of Word. These fonts are most likely to be embedded in people’s browsers and computers so they resolve easily. I’ve chosen a couple of these boring fonts for decoration. For example, the F on rescued hostages shoulders, wrists and decorating the bottom of chapter is the standard font Vivaldi.  I used Edwardian Script for the Q in the Queen of Cool. This method is easy, but it’s also a risk. You have to try the fonts in a couple of browsers and computers to make sure it shows up.

2. Google web fonts: Google has collected 501 fonts so far. Many of these fonts are donated by the creators as a way of marketing their skills. You can find some great, usable fonts there. And they are super easy to use. Simply pick your fonts and load the script into your header.

After I select the font and add the script (if using Google, this is how I indicate that I want to overwrite the regular font with something special.

1. To the CSS or Live CSS (depending on the theme): I add a line that looks something like: p.vivaldi {xx font-familyxx: Vivaldi;xx } (without the xx) This indicates that I would like to create a class of paragraph called Vivaldi.

2. After I’ve typed a sentence, I click the HTML tab and write: <xxp class=”Vivaldi”xx> in front of the sentence. I make sure to close the sentence with a or the entire post will be in Vivaldi.  (without the xx of course)

Every time you see a different font on any of my websites, you can be assured that I’ve gone in and placed the font there. It’s obsessive, that’s true, and a lot of people tell me it’s a waste of time. However I truly believe that every tiny detail informs the reader about who your characters are. We are subtle creatures and deep, realistic feeling characters need that kind of subtly.

What do you think?

 

LATEST POST

Let’s talk : When does anything make a difference?

At the desk, 9:31 a.m.

I asked yesterday, while I was up to my eyeballs in stuff for the online store, if anyone had anything they would like to talk about. My buddy Mark, the walking man, asked: “When does anything make a difference?”

This is a question I’ve spent a lot of time hovering around. It’s a question that has a lot of pat answers, and at the same time, no real answer. I think it’s a question that all people who want to use their lives well ask in the middle of the struggle, the battle to make a difference. In fact, I had a similar conversation with Stanley Jordan after a concert.

Here’s how I break it down:

Difference:

There are three people involved in the idea of making a difference. First, there is you – trying to make a difference; Second, there is the person or people you’re trying to make a difference with; and third, there is the person or people or beings that get to decide that a difference was made. All three positions are inherent in the question itself.

If I am in the first position, the person doing, then I will never ever know within my own experience that I made a difference.In a real sense, I can only know and understand what I do. For example, if I am an author, I can only know what I write. People might tell me one thing or another about my writing, but in real time, I only know my own efforts.

If I am in the second position, the person who needs a little change, I only understand the change I make myself.  Mark the poet, Claudia the author, or the amazing Stanley Jordan can inspire me, but they cannot make me change. Only I can make my own change.

If I am the third person, the one who decides, I’m most likely someone far ahead in the future. I might see what you did or what I did and point a finger at it to say, look you did something. Or, like most people, my efforts and your efforts will be washed away in a tide of change. Take for example the Tsunami’s in Japan. Did you know that every 800 to 1,000 years, there is a massive Tsunami in Japan that kills thousands and wipes out entire cities?  This is simply a fact and one that’s well known to Japanese. And still they placed a nuclear reactors on the ocean front. The person who installed and started up the reactor was probably a hero to those who had inexpensive and reliable energy. The people who are cleaning up Tsunami’s wreckage of the nuclear reactor, once hailed as a wonderful innovative tool, are heroes saving the day today. Who gets to decide who was right? Without inexpensive energy, Japan would not have become the industrial powerhouse it is today. Without clean up, there is no future for Japan.

So the question is: when does anything make a difference?

My answer is this: Everything makes a difference every day to everyone. This is my answer for myself.

I only have control over what I do, over the efforts I make in this world. I cannot control how my efforts are received. I mostly don’t understand how those efforts are received. I can only do what I do and let go of the outcome. The outcome belongs to the receiver and history.

What do you think?

 

LATEST FICTION

Denver Cereal – Chapter Two Hundred and Four : Fire

Previous Chapters
Recap of what’s happened so far and character summary
Looking for the beginning? Chapter One

CHAPTER TWO HUNDRED and FOUR

Wednesday morning — 6:45 a.m.

Jeraine looked over at his father. He didn’t say a word when Jeraine got into the old truck. Bumpy just nodded and started driving.

“You were going to tell me what’s going on,” Jeraine said.

“How much do you know about my past?” Bumpy asked.

“Um…” Jeraine scratched his head. “You went to East High School. You met Seth in the jazz band. They let you try all the instruments until you settled on the standup base. Uh… I know you lived with Grannie Louise in town while Gramps and your brothers lived out east.”

“That’s all?” Bumpy said.

“Um… yeah.”

Bumpy made a guttural sound that Jeraine couldn’t decipher.

“I thought Seth would have…” Bumpy said. “Not even when you were in prison?”

“Seth?” Jeraine asked. “That man is the Bank of Information – a lot of goes in but very little goes out.”

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#BookMarket - all about book marketing

What the heck is happening to #BookMarket?

After two years, and more than a hundred chats, #BookMarket chat is coming to an end in its current manifestation. And I thought it was time for me to walk away. After a long conversation with a friend last night, I realized I can move the chat to a more stable, secure forum.

Rather than give away all the unclear details right now, I set up a MailChimp List to collect the email addresses of people who might be interested in #BookMarket continuing. I’ll continue as planned on the current platform – Thursday is our last guest at Twitter and March 29th is an open chat.

If you’d like to be a part of the future of the ongoing conversation about Book Marketing, fill out the form. I’ll let you know what’s next! :)


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